#Likeback (2018)

In #likeback (2018), Kerry Ann James examines the performative culture of social media during the early days of Instagram's visible like counts. Through a one-minute narrative, the film uncovers the hidden motivations for validation behind curated posts, bringing the characters' desires to life. Inspired by the #likeback trend, where users traded likes to boost their numbers, the film critiques the social pressures and unsettling pursuit of approval in the digital age. With its sharp focus on self-worth and performative identity, #likeback captures a moment in time when social media's impact on human connection and validation was deeply evolving.